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TV Tech
TV Tech
George Winslow

Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.

Roku Parks Associates United States Amazon Sarah Lee Internet
Roku devices and remote.

DALLAS—Parks Associates' has released new data from its recently released Tech Ecosystem Dashboard that show Roku continues to be the most popular brand of streaming media players, with Amazon holding down second place. 

Parks Associates' consumer survey of 8,000 internet households found that 43% of streaming media player (SMP) owners report using Roku the most often. Thirty-five percent of SMP owners report they use an Amazon-branded SMP the most often to watch video content.

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