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The Latest Breaking News from Nintendo of America

Nintendo's iconic NES Zapper could have been called something else if "a third" of a housewife focus group hadn't walked out of a Duck Hunt preview: "No guns are coming in my house"

"About a third of the women got up and walked out"

GamesRadar

End of an era as Bowser (no not that one) retires from Nintendo

Where's Wario when you need him?

PC Gamer

Nintendo of America COO Doug Bowser retires, new head announced

Doug Bowser will retire as Nintendo of America president at the end of 2025, with Devon Pritchard stepping into the role and Satoru Shibata joining as CEO.

BANG Premier

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Nintendo bids farewell to Bowser

‘Leading Nintendo of America has been the honor of a lifetime,’ says Doug Bowser

The Independent UK

Bowser (no, not that one) will retire from Nintendo at the end of the year

Nintendo of America president Doug Bowser will retire at the end of the year.

TechRadar

After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

"Devon's track record speaks for itself"

GamesRadar

Doug Bowser retiring as Nintendo of America’s President

He's been in leadership positions in NOA for a decade.

Destructoid

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Nintendo legend Satoru Iwata "burst out in laughter" when he heard Animal Crossing would be translated to English: "I don't know how you're going to do this"

Former Nintendo of America localization manager Leslie Swan admits, "it's true, just everything in that game was so specific to Japan"

GamesRadar

Mario creator Shigeru Miyamoto spent an entire New Super Mario Bros. Wii test demo just sliding around with the Penguin power-up, former Nintendo marketing leads recall: "That's all he was doing"

"He definitely experiences games in a much different way"

GamesRadar

I can't believe we nearly got a NSFW Pikachu design

I'm glad Nintendo didn't get its way.

Creative Bloq

'I won't show those illustrations to anyone as long as I live': Nintendo of America suggested giving Pikachu 'huge breasts' when Pokémon first came to the US, and no, it wasn't a mistranslation

I have an idea to redesign Pikachu! Well, actually, two ideas. Big ones.

PC Gamer

As Switch price increases go live, former Nintendo marketing manager says it could be "really good news" for the Switch 2 and that Nintendo "found a way to stay winning, no matter how much it stinks for all of us"

"A new customer today buying a Nintendo Switch 2 is a lot more valuable than a new customer buying an old Nintendo Switch"

GamesRadar

Nintendo of America suggested giving Pikachu "huge breasts" during localization according to The Pokemon Company's CEO, who "won't show those illustrations to anyone as long as I live"

"Pikachu was changed into a character shaped like a kind of a tabby cat"

GamesRadar

Two down, plenty more to go – Microsoft backtracks on $80 game prices, once again proving voting with your wallet matters

Yet again, voting with your wallet showcases its importance, as Microsoft has made the decision to reverse its $80 game price decision.

TechRadar

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GamesRadar

Former Nintendo marketing lead says rumors of a Direct later this month "make a lot of sense" due to the lack of a Metroid Prime 4 release date

A Nintendo Direct is rumored to take place after Donkey Kong Bananza launches

Tom’s Hardware

$1.4 million worth of Switch 2 consoles stolen from semi-truck — 2,800 consoles were en route from Nintendo of America HQ to a GameStop store in Texas

A $1.4-million Nintendo Switch 2 shipment has been stolen off the back of a semi-truck.

GamesRadar

Nintendo and Nvidia bosses say Switch 2 is the ultimate realization of late president Satoru Iwata's dream: "It is wonderful to see Mr. Iwata's vision come full circle"

"I still remember the day Iwata-san shared his dream with us"

GamesRadar

Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Nintendo will be ready to fix any issues if they happen, say Kit Ellis and Krysta Yang

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GamesRadar

Pokemon logo designer speaks up after 27 years, shares unused designs and says Nintendo gave him a month to draft one of the most iconic logos in history before Red and Blue reveal

It's amazing what artists can do so quickly

GamesRadar

Nintendo of America might turn your Switch into an expensive paperweight if you mod your console or install any "unauthorized" games, new policy warns

Breaking certain restrictions could result in your Switch being "permanently unusable in whole or in part"

Player One

Nintendo Boss Shares Tone-Deaf Statement to Broke Fans: 'Can't Afford Switch 2? Stick With the Old One'

Nintendo fans are furious after Doug Bowser told those who can't afford the Switch 2 should buy the Switch 1 instead. It's an instant PR attraction after all.

Laptop

Nintendo's President has some ominous news about the Switch 2 price

Nintendo President of America Doug Bowser has spoken to several outlets about the pre-order delay, tariffs, and game prices, and it could point to an even more expensive future for the console.

Tom’s Hardware

Nintendo VP confirms Switch 2 Joy-Cons won't feature Hall effect sticks

A recent interview with Nintendo's Nate Bihldorff confirms that the new console will not utilize Hall effect sensors in its Switch 2 controllers, a sore spot for Switch's stick-drift sufferers.

GamesRadar

Nintendo of America president Doug Bowser says FromSoftware's The Duskbloods is evidence of Hidetaka Miyazaki's faith in the Switch 2 hardware

The Switch 2-exclusive Duskbloods is Miyazaki's next game

TechRadar

Nintendo of America president says 'tariffs were not factored into the price' of the Switch 2 and weighs in on the price of games

Nintendo of America president claims that 'tariffs were not factored into the price' of the Switch 2.

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