The Latest Breaking News from Doug Bowser

How the Memory Shortage Is Crushing the Gaming Industry

Rising DRAM and NAND memory costs are pressuring margins at Nintendo and Sony while posing indirect launch risks for Take-Two Interactive's GTA6 release.

MarketBeat · Jun 4

Who is Devon Pritchard? Nintendo of America's new president makes first industry appearance since stepping into the role

Nintendo of America's new president, Devon Pritchard, has made her first official public appearance since taking over the role from Doug Bowser earlier this month.

TechRadar · Jan 23

Nintendo of America's new president makes her first public appearance since stepping into the role with a pep talk for devs: "Keep believing, keep playing, and know that you truly belong in this game"

Devon Pritchard became Nintendo of America's latest president at the start of this year

GamesRadar · Jan 19

After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

"Devon's track record speaks for itself"

GamesRadar · Sep 25, 2025

Doug Bowser retiring as Nintendo of America’s President

He's been in leadership positions in NOA for a decade.

Destructoid · Sep 25, 2025

Despite Switch 2's controversial game-key cards, Nintendo president says "physical games are still a key part of our business"

"We value our relationships in particular with our retailers"

GamesRadar · May 15, 2025

Nintendo won't "rush" major Switch 2 game announcements like a new 3D Mario to sell the console, say former marketing leads: "There's no way from a development side"

Kit Ellis believes Nintendo already has "at least the rest of this year mapped out in terms of game announcements"

GamesRadar · Apr 25, 2025

Nintendo hints at new 3D Mario adventure for next-gen Switch 2

We may have Mario Kart World, but where’s the classic Switch 2 Mario adventure?

Evening Standard · Apr 22, 2025

Nintendo Boss Shares Tone-Deaf Statement to Broke Fans: 'Can't Afford Switch 2? Stick With the Old One'

Nintendo fans are furious after Doug Bowser told those who can't afford the Switch 2 should buy the Switch 1 instead. It's an instant PR attraction after all.

Player One · Apr 10, 2025

"I'm really excited — but not about the price": As tariff threats loom, Nintendo fans at exclusive NYC event are torn over the Switch 2

The Nintendo Switch 2 has entered a complicated world. Higher costs and the chaos of Trump tariff threats see a beloved device debut in a precarious economy.

Laptop · Apr 9, 2025