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GamesRadar
GamesRadar
Technology
Dustin Bailey

After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

Former Nintendo of America president Doug Bowser with the Mario villain that shares his name.

Doug Bowser has spent six years as president of Nintendo of America enduring jokes about his name, but that's about to change, as the executive has just announced his retirement. Taking his place is Devon Pritchard, a 19-year NOA veteran who will be the first woman to serve as the head of the company.

In a press release, Bowser said that "leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers."

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