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TechRadar
Demi Williams

Who is Devon Pritchard? Nintendo of America's new president makes first industry appearance since stepping into the role

Devon Pritchard Nintendo of America Nintendo Doug Bowser TechRadar
Devon Pritchard, President and Chief Operating Officer Nintendo.
  • Nintendo of America's new president, Devon Pritchard, has made her first official public appearance at the 15th Annual New York Game Awards
  • Pritchard joined Nintendo in 2006 and later became Nintendo of America Vice President of Revenue, Marketing, and Consumer Experience in 2021
  • The Nintendo alum officially took over the role of NOA's president on January 1, 2026, from Doug Bowser

Devon Pritchard has just made her first official public appearance since taking up the role of Nintendo of America's new president earlier this month.

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