
Former Nintendo of America vice president of sales Bruce Lowry has said that leaving the company to help form Sega of America in the mid 1980s was "probably the biggest mistake" of his career
"To this day, I look at it as probably the biggest mistake I ever made," the former exec who helped launch the NES told Time Extension. "It was a difficult decision. I had been pursued by [Hayao] Nakayama, the Japanese president of Sega, because they wanted to come to the U.S."