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The Latest Breaking News from NBCUniversal

NBCU Is Partnering with Blockgraph to Improve First Party Data

The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns

TV Tech

Friends fans left baffled as they spot bizarre 'chewable coffee' in Central Perk

Friends fans were left baffled and debated what could have caused a background actor in Central Perk to having a very unusual reaction to her coffee after taking a swig from her mug

Daily Mirror

NBCUniversal Expands One Platform’s Global Ad Capabilities

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

TV Tech

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Twitter’s inability to pay its rent is more urgent than building ‘Twitter 2.0’

New Twitter CEO Linda Yaccarino has big plans for the future—but she has yet to address how she’ll confront Twitter’s current reality.

Fortune

NBCU Partners with Walmart to Test Retail Impact of Ads

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

TV Tech

NBCUniversal Joins Walmart Connect Partner Lab To Test Retail Impact of Ads on Streaming Sports

Roku expands relationship with retail giant

Multichannel News

Wells Fargo Named Preferred Credit Card for Shopping on NBCU Shows Including ‘Project Runway’

Bank will also sponsor NBCU content

Multichannel News

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4 urgent tasks for new Twitter CEO Linda Yaccarino

The former NBCUniversal ad exec needs to un-break Elon Musk’s Twitter.

Fortune

OPINION - Tech & Science Daily podcast: Apple to launch ‘mixed reality’ headset

Apple is expected to officially announce its ‘mixed reality’ headset at its WWDC event today.

Evening Standard

In a Rough Advertising Market, Sports May Be Winning Ticket

Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected

Multichannel News

Twitter is hiring ad executives to bolster its business

The social media giant is trying to build out a team with ad expertise, but it's seeing departures of leaders in other important parts of its business.

Fortune

NBCU Executive Joe Benarroch Following Linda Yaccarino to Twitter

Exec says he will be focusing on business operations

Multichannel News

Padma Lakshmi leaving Top Chef after 17 years as host and producer

Lakshmi announced on Twitter that she will be leaving the hit cooking show ahead of its 21st season

The Guardian - US

Padma Lakshmi announces she’s leaving Top Chef after 19 seasons: ‘Time to move on’

Author has been hosting the Bravo show since 2006

The Independent UK

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Delta’s NBCU Olympic Sponsorship Takes Off With ‘Top Chef’ Paris Integration

Viewers get to see chefs cooking with Olympic, Paralympic athletes under the Eiffel Tower

Daily Mirror

My Name Is Earl star unrecognisable after losing over 21 stone in major transformation

My Name Is Earl star Ethan Suplee has dedicated his life to health and fitness and hs been sure to inspire his social media fans with snaps and videos of his transformation.

TV Tech

NBCU Selects Comscore as Preferred Local Advertising Currency

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

TV Tech

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

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TV Tech

Peacock to Offer Its First Exclusive Live Streamed NFL Playoff Game

Peacock will live stream Saturday Night NFL Wild Card Game on January 13, 2024

Chicago Sun-Times

NFL wild card game will stream exclusively on Peacock

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams.

Daily Mirror

Friends stars transformed into adorable toddlers with the help of AI technology

The cast of Friends have had a complete makeover as one couple transformed the stars into toddlers, before warning of the 'dangerous' risks associated with AI

The Guardian - UK

TechScape: Can Jack Dorsey’s Bluesky really take over from Twitter?

The spinoff app is trying to do what Mastodon couldn’t and take a piece of Elon Musk’s pie. Plus: the race to save 1bn NSFW images on Imgur

PC Gamer

Good luck with that: Twitter's new CEO starts in 6 weeks

Former NBCUniversal advertising executive Linda Yaccarino is taking over as Twitter CEO, but some wonder if she's being set up to fail.

The Independent UK

Peacock will exclusively carry NFL playoff game; first time for streaming service

The NFL is taking another big step into streaming by putting one of its playoff games exclusively on a digital platform for the first time

Multichannel News

Peacock Signs $110 Million Deal to Host First Ever Exclusive Live-Streamed NFL Playoff Game

The Jan. 13 AFC postseason game will follow Peacock's first regular season NFL exclusive livestream featuring a likely pivotal showdown between the Bills and Chargers on Dec. 23

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