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Fortune
Fortune
Lila MacLellan

CEO in Name Only: How to tell if you're a CE-NO instead of a CEO, and what to do about it

(Credit: Yaccarino: Jerod Harris—Getty Images; Chapek: Steven Ferdman—Getty Images)

Linda Yaccarino made her official debut as the CEO of Twitter, now known as X, in mid-March. 

But the formal announcement about her new role was hastened by a surprise Tweet a day earlier from owner Elon Musk, who wrote to his millions of followers that a new female CEO had been chosen. Yaccarino, who had yet to give notice at NBCUniversal, became the focus of wild speculation and was reportedly forced to announce her job transition earlier than planned.

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