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TV Tech

George Winslow

IAB Tech Lab Launches Its Advanced TV Initiative

Money.

NEW YORK—The IAB Tech Lab, a global digital advertising technical standards-setting body, has officially launched its Advanced TV Initiative.

The effort was developed within the Advanced TV Commit Group to create more standardization and interoperability across digital video, live streaming, and linear TV environments and to help media companies bridge the current gaps between traditional linear TV, digital video, and live streaming that create difficulties in delivering cross platform advertising campaigns.

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