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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NBCUniversal Makes Deal To Bring ‘The Underdog’ to U.S.

NBC GroupM Motion Entertainment Toby Gorman STV Ed Havard Entertainment NBCUniversal STV Studios United States
'The Underdog'.

NBCUniversal said it signed a series development deal with STV studio to bring the reality format The Underdog to the U.S.

The format, created by STV Studio’s label Primal Media and co-owned by GroupM Motion Entertainment, is a competition show in which the contestants are a group of popular influencers and one “ordinary guy.”

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