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The Guardian - AU
The Guardian - AU
Entertainment
Sian Cain

Shoppable TV ads to be tested on Australian viewers for first time

Paramount Australia United States 10 Play NBCUniversal
Woman lying on sofa, watching television
Paramount will test shoppable TV ads on Australian users, who will be able to select a product using their remote and scan a QR code to buy the product. Photograph: Moodboard Stock Photography/Alamy

Paramount has announced it will road-test shoppable television in Australia next year for the first time, allowing viewers to use their remotes to buy products they see on screen while watching films and shows.

Paramount announced on Tuesday it would test the Shoppable TV technology, created with artificial intelligence company Kerv, on viewers of the coming season of Australian Survivor when it starts on 10 Play in early 2024. The technology will then be released globally on its streaming service Paramount+ if the pilot succeeds in Australia.

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