The Latest Breaking News from NBCU

NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads

Arrangement combines privacy with performance, companies say

Broadcasting & Cable · Mar 14, 2024

Wonder Women of New York 2024: Gina Reduto

Executive VP, Strategy, Advertising & Partnerships, NBCUniversal

Multichannel News · Mar 11, 2024

Netflix Taps Former NBCU Exec Jeff Gaspin To Lead Unscripted Series

Longtime unscripted veteran Jeff Gaspin is set to replace Jenn Levy as unscripted VP at the streaming giant

Multichannel News · Feb 22, 2024

NBCU Launches New FAST Channels on The Roku Channel

The nine new entertainment and sports channels feature content from NBCUniversal’s television and streaming portfolio and the NBCUniversal Global TV Distribution library

TV Tech · Jan 16, 2024

NBCUniversal Local FAST Channels See Real Revenue

Group now counts 11 NBC station-based channels and 4 regional Telemundo outlets

Broadcasting & Cable · Jan 12, 2024

CES2024: NBCU Launches Cross-Platform Advertising Platform

The full scale launch of its One Platform Total Audience tool provides AI-driven planning and activation technologies

TV Tech · Jan 8, 2024

CES 2024: NBCU Launches AI-Based Cross-Platform Planning and Activation Tool

Budget allocations and campaign optimization can be automated

Broadcasting & Cable · Jan 8, 2024

How might next TV deal for Blackhawks, Bulls and White Sox turn out?

Though Chicago has been spared the chaos that has engulfed markets with crumbling regional sports networks, there’s plenty of uncertainty. The way we see it, the teams could take their broadcasts one of three ways.

Chicago Sun-Times · Jan 4, 2024

Big Swings Are Rarer, but Studios and Stations Remain in the Game

Debmar-Mercury’s ‘Ken Jeong’ so far is 2024’s only famous name

Multichannel News · Dec 22, 2023

Peacock to Stream NFL’s First Ad Free 4th Quarter

The Bills-Chargers Dec. 23 game on Peacock will feature a 40% reduced ad load

TV Tech · Dec 21, 2023