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Cathy Applefeld Olson

Wonder Women of New York 2024: Gina Reduto

Gina Reduto.

During her 10 years at NBCUniversal, Gina Reduto has revolutionized the sales function, bringing the company into the programmatic era and now leading the team that advises brands on how to optimize their messaging to its 227 million monthly customers.

But what elevates Reduto to Wonder Women status is a quality that sits above the numbers and margins. It’s her approach to leadership — one that comprises extraordinary emotional intelligence, agility and a relentless dedication to the startup mentality she honed at companies including Atari and Glam Media even as she now helms a team of 23, with six direct reports.

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