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Jon Lafayette

Ad Sales Research Head Andrea Zapata is Leaving Warner Bros. Discovery

Kevin McGurn Warner Bros Discovery NBCU TMobile

Andrea Zapata.

Andrea Zapata, Warner Bros. Discovery’s executive VP, ad sales research, measurements and insights, will be leaving the company at year end to take a post with T-Mobile, Broadcasting+Cable has confirmed.

At Warner Bros. Discovery, Zapata spearheaded the effort to use new currencies from measurement companies including VideoAmp and Comscore for advertising sales.

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