NEW YORK—In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled new details on how it is working to redefine cross-platform, audience-based advertising for the media industry with the full-scale launch of its One Platform Total Audience.
As part of the full launch, NBCU reported that One Platform Total Audience is now using AI-driven planning and activation technology as well as new investments in automation and data to provide brands unduplicated reach through a single media buy across platforms for linear and streaming.
