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The Latest Breaking News from Merlin Entertainments

UK attractions try to win back visitors as post-Covid ‘revenge spending’ ends

Alton Towers and Legoland owner alters tactics after period of VAT cuts and people spending cash saved during lockdowns

The Guardian - UK

London Eye made a permanent fixture on capital's skyline

Lambeth Council made the attraction permanent beyond the cut-off date of 2028

Evening Standard

Legoland and Alton Towers owner plans to charge more at peak times

Merlin Entertainments says surge pricing will help offset decline in visitors since Covid pandemic

The Guardian - UK

From analysis to the latest developments in health,
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Save up to £60 per person on days out with the kids to Alton Towers, Cadbury World and more, in the Merlin Annual Pass sale

With school holidays fast approaching, and parents scrambling for cost-effective days out with the family, the Merlin sale is well-timed

GoodToKnow

Peppa Pig to make Lego debut and expand global theme parks

Hasbro signs deal with Lego Group and Alton Towers operator Merlin Entertainments

The Guardian - UK

Peppa Pig Park to open in Europe next year

There is already a successful park in the USA with a second now under construction

Wales Online

New CEO appointed at TV Dragon Sara Davies' firm Crafter's Companion

Mark Allsop is a former senior team member at Curry’s plc, NBCUniversal, Sony Pictures and Merlin Entertainments

Birmingham Post

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South West business leaders recognised in King's Birthday Honours List 2023

The awards for 2023 have been announced and include a number of influential business figures from across the West Country

Birmingham Post

Pret A Manger digital head joins Legoland and Alton Towers owner Merlin Entertainments

Sarah Venning has previously held senior roles at the John Lewis Partnership and Heathrow Airport

Birmingham Post

You can win four Merlin Gold Passes for a year of free entry to top attractions

Your family could get a year's free entry to Alton Towers, Legoland, Chessington, Thorpe Park and more

Wales Online

Chessington opens new World of Jumanji land and rollercoaster in time for half term

Chessington World of Adventures has opened a brand new World of Jumanji land complete with a new rollercoaster - and it's opened in time for families to visit this May half term

Daily Mirror

Huge new Legoland theme park gets scrapped but three more are planned for 2025

A new version of the colourfully themed resort Legoland was due to be constructed just across the Channel in Belgium, near Charleroi Airport, but it has now been ditched

Daily Mirror

Texas is getting the nation’s second Peppa Pig Theme Park

DALLAS — Months after the reveal that Universal Parks & Resorts would open a kids-focused theme park in Frisco, another company has announced a family theme park in North Texas, this one featuring a familiar cartoon pig.

Tribune News Service

Merlin launches huge sale on memberships and annual passes

The passes give access to attractions across the UK

Wales Online

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Daily Mirror

Huge new £2.3million Gruffalo attraction to open in the UK later this year

The Gruffalo books, created by Julia Donaldson and Axel Scheffler, is set to be turned into a theme park on Blackpool seafront by Merlin Entertainment, which runs Legoland and Madame Tussauds

Manchester Evening News

New Gruffalo and Friends Clubhouse family attraction to open in Blackpool

It will feature a host of Julia Donaldson characters like the Gruffalo, Zog and The Highway Rat in interactive play suitable for aged 10 and under

Wales Online

The Gruffalo and friends make new home at £2.3m seafront attraction

The Gruffalo and Friends Clubhouse opens in May

Birmingham Post

Legoland owner Merlin starts operation of Cadbury World

The company is now responsible for the day-to-day running of the attraction, its employees and all operational decisions

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The Guardian - UK

From must-see gigs to VIP tickets: how live events are on course to defy UK cost of living crisis

Strong year predicted for industry amid premium seating boom and despite rise in prices

Birmingham Post

London Eye could become permanent under plans proposed by owner Merlin Entertainments

The attraction's Dorset-based owner is currently in discussions with Lambeth Council over the proposals

Evening Standard

London Eye bids to become fixture on capital’s landscape for generations to come

Merlin Entertainments is to apply to Lambeth council for permission to stay in place beyond the current 2028 limit of its consent

Wales Online

Win four Merlin Annual Gold Passes for a year of attraction and theme park fun

The competition comes as Merlin launch their Black Friday sale with huge discounts on passes for the whole year

Birmingham Post

Legoland and Alton Towers owner Merlin Entertainments appoints new chief executive

Scott O'Neil was formerly head of Harris Blitzer Sports & Entertainment which owns Philadelphia 76ers National Basketball Association

Edinburgh Live

Tell us your favourite free and cheap family days out for the chance to win Merlin Annual Passes worth over £1,000

We’ve teamed up with Merlin Entertainments for an epic competition

Bristol Post

Win a year's worth of days out when you tell us your favourite family things to do

We’ve teamed up with Merlin Entertainments for an incredible competition

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