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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Minecraft enters real world with $110m global theme park deal

Minecraft Merlin Lego United States United Kingdom Merlin Entertainments LEGOland Microsoft Mojang
Merlin Minecraft image
Merlin Entertainments is to invest $110m in the first two Minecraft-themed attractions. Photograph: Merlin and TM & © Mojang AB

The global gaming phenomenon Minecraft is coming to the real world for the first time in a global deal to open themed rides, attractions, hotel rooms and retail outlets, starting with the UK and US.

Minecraft has struck a deal with UK-headquartered Merlin Entertainments – Europe’s largest theme park operator and the second biggest globally after Disney – which runs more than 135 attractions in 23 countries including Alton Towers, Legoland, Sea Life, Madame Tussauds and the London Eye.

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