The owner of Legoland and Alton Towers has appointed a top digital officer to the role of chief digital and data officer.
Sarah Venning joins Poole-based Merlin Entertainments, Europe’s largest visitor attraction operator, from Pret A Manager, where she is currently global digital officer. Ms Venning has previously held senior roles at the John Lewis Partnership and Heathrow Airport.
Merlin currently operates more than 140 attractions in 25 countries around the world. The company's attractions include 10 Legoland resort parks and hotels; six theme parks including Alton Towers, Heide Park and Gardaland; the Sea Life aquariums; Madame Tussauds; Peppa Pig World of Play; the Lastminute.com London Eye; and Sydney Tower Eye.
