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The Guardian - UK
The Guardian - UK
Business
Jack Simpson

UK attractions try to win back visitors as post-Covid ‘revenge spending’ ends

A woman with a buggy takes a photo of her young daughter on a bench next to a lifesize lego family
During the pandemic, VAT on tourist attractions and hospitality was cut to support the reopening of businesses after lockdowns. Photograph: Greg Balfour Evans/Alamy

The period of post-Covid “revenge spending” has ended, leaving businesses having to look at different ways to attract customers, the chief operating officer of Merlin Entertainments has said.

The term revenge spending was coined to describe how people looked to splash the cash they had saved up during the Covid pandemic on products or experiences that would help make up for time lost to lockdowns.

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