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The Guardian - UK

Entertainment

Mark Sweney

Peppa Pig to make Lego debut and expand global theme parks

Lego Peppa Merlin Entertainments Hasbro Merlin LEGOland Alton Towers Duplo The LEGO Group

Peppa Pig Theme Park in Winter Haven, Florida — Merlin Entertainments already operates Peppa Pig Theme Park in Winter Haven, Florida. Photograph: Merlin Entertainments

Peppa Pig is to make her Lego debut in a new range of toys and theme park attractions, in the latest lucrative deal to immortalise a popular character in plastic brick form.

The multibillion-dollar global preschool phenomenon known for her love of jumping in muddy puddles is to be given the Lego treatment, appearing for the first time in a range of Duplo sets for children and a series of themed Lego experiences at big theme parks.

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California court revives $1M lawsuit over 3-year delay in approving a homeowner’s second dwelling

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One subscription that gives you access to news from hundreds of sites

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France promises education reforms after nationwide protests

France promises education reforms after nationwide protests

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