The Latest Breaking News from Mattel

How did Barbie do it? Warner’s head of marketing on creating a ‘pink movement’

Greta Gerwig’s smash summer hit took the doll where nobody expected it to go, and banked hundreds of millions in return

The Guardian - US · Jul 28, 2023

Wait, the Barbie Movie logo dates back to the 1970s?

The film reworked a classic retro design.

Creative Bloq · Jul 28, 2023

After Barbie’s success, Mattel plans for cinematic universe ‘big as Marvel and DC’

Vin Diesel, Tom Hanks, Lily Collins, Lil Yachty, and Daniel Kaluuya are among the A-listers involved

The Independent UK · Jul 28, 2023

July is the hottest month ever, and two 'real-life versions of Mattel's CSO Barbie' are speaking up

How companies need to change in the face of record-setting heat and two chief sustainability officers react to the "feminization" of roles.

Fortune · Jul 27, 2023

Mattel Beats Expectations With Q2 Earnings Despite Decline In Sales

Toymaker reports adjusted EPS of $0.10, raises price target on positive outlook

Zenger · Jul 27, 2023

Everything we know about the Polly Pocket film and Mattel’s future movie releases

Following the immediate success of Barbie, Mattel is bringing another popular doll to the big screen

Evening Standard · Jul 27, 2023

Move over Marvel, the real MCU (Mattel Cinematic Universe) is here

It features some unconventional adaptations

Total Film · Jul 27, 2023

Mattel tried to report financials. All anyone wanted to talk about was 'Barbie'

Mattel reported financial earnings Wednesday. Impacts from the Barbie movie remain to be seen, but she still stole the show.

WEKU · Jul 27, 2023

Barbie vs. Oppenheimer reviews: what the film critics say about ‘Barbenheimer’

Pre-release expectations were already “stratospheric”, but the unlikely pairing of “Barbie” and “Oppenheimer” around the world has “helped fuel the biggest collective weekend at the box office since the pandemic”, said Rebecca Rubin in Variety – music to the ears of their respective film studios, Warner Bros. Discovery and Universal,…

The Week · Jul 27, 2023

Is Barbie a feminist icon? It's complicated

The Barbie movie is being celebrated (and slammed) as a feminist film, with its themes of female empowerment and critiques of the patriarchy. Can the same be said for the doll at the center of it?

WEKU · Jul 27, 2023