Barbie’s success at the box office has clearly got Mattel very excited. In a new interview, the CEO has doubled down on plans for a whole host of planned movie adaptations based on existing toys. "Successful movies lend themselves to more movies," Ynon Kreiz told Variety. "Our ambition is to create film franchises."
The report also features a whole load of new details on the projects that they have planned, from an adult take on Barney the dinosaur to JJ Abrams’ Hot Wheels movie. Among the revelations, we now know that the Polly Pocket film will be written and directed by Lena Dunham and will star Emily in Paris actor Lily Collins in the main role.
