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Fortune
Fortune
Phil Wahba

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

(Credit: Tracy Nguyen—Bloomberg/Getty Images)

Finally, at extremely long last, the search is over: Gap Inc. has lined up a new CEO.

After more than a year without a permanent chief executive, the troubled parent company of Old Navy, Gap, Banana Republic, and Athleta said on Wednesday it had hired Richard Dickson as its new chief, effective Aug. 22. He is the operations chief and president at Mattel and instrumental in revitalizing the Barbie franchise, as evidenced by the runaway success of the recent motion picture about the iconic doll. Before joining the toymaker in 2014, Dickson had spent time in the apparel industry in a top job at Jones Group.

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