The Barbie logo is suddenly everywhere as the Barbie Movie starring Greta Gerwig takes the world by storm. Or Barbie logos that is, because you might have noticed a couple of different designs flying around. They're both pink, as you would expect, and they both go back to the history of a brand that began life over 60 years ago.
Toymaker Mattel's main Barbie logo – which made it into our pick of the best handwriting logos – is the same as its original logo design from all the way back in 1959. The Barbie Movie logo is a different design, but it turns out that it's not entirely original either. It bears a strong resemblance to the Barbie logo that was used from 1975 all the way through to 1991. Confused? As we reach peak Barbiecore, here's a recap of every official Barbie logo to date and we also consider why the Barbie Movie has the logo it does.
