Get all your news in one place.
100's of premium titles.
One app.
Start reading
Salon
Salon
Lifestyle
Nardos Haile

Brace for the Mattel Cinematic Universe

"Barbie" is a hit. No, seriously it has so deeply resonated with the general public that whenever I leave my house in NYC I see a slew of people dressed in pink. It's surpassed $200 million worldwide box office and is projected to hit the $500 million benchmark soon. The film has obviously connected with the public, and Mattel, Barbie's parent company, knows it.

Naturally, Mattel CEO, Ynon Kreiz, told Variety the toy company has 14 projects lined up for development, including "Barney," "Polly Pocket," "Hot Wheels," "UNO," "Thomas and Friends," "American Girl" and many more. "Barney" – about the simultaneously beloved and most-hated purple dinosaur – starring Oscar-nominated Daniel Kaluuya was greenlit at the same time as "Barbie." "Polly Pocket" written by controversial "Girls" creator Lena Dunham, starring one-note "Emily in Paris" star Lily Collins was greenlit in 2021.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.