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The Latest Breaking News from Massimo Frascella

Listen To Audi's New Supercar Race Around Monaco

Tired of the modern car's busy design? Audi has a cure.

I’ve been in the £533,000 Audi Nuvolari and here’s what I thought

I’ve been in the £533,000 Audi Nuvolari and here’s what I thought

Stunning new supercar is left-hand drive only, but five UK buyers have already put their hands up and a Spyder version could be on the way, too

The Independent UK

The Weird Audi A2 Is Coming Back, But Not As You Know It

The Weird Audi A2 Is Coming Back, But Not As You Know It

Audi is gearing up for a busy 2026, with multiple product launches locked in for the remainder of the year. While enthusiasts are eagerly awaiting the new RS5, the SUV-loving crowd has its eyes on the next-generation Q7 and the first-ever Q9. At the other end of the lineup, Ingolstadt…

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Every Audi Will Get The New Grille

The Audi Concept C introduced a new design language for the automaker with one key signature feature: a narrow vertical grille. It’s a new styling element that will soon be featured on every Audi model.

Audi Design Chief Blasts Screen Obsession: 'Technology For The Sake Of Technology'

Screens have taken over car interiors for several reasons. Cost-cutting is the most obvious one, since it’s cheaper for automakers to remove physical controls and funnel access to most functions through the infotainment system. However, there’s more to it than that. China, the world’s largest car market, overwhelmingly prefers smartphone-like…

I saw Audi's new concept car in the UK –strap in for a new design era

The Concept C is a prelude to an on-the-road electric Audi tourer, due 2027

Audi Succeeds When It Leads

Audi is defined by the times it blazed its own path. The Quattro of the 1980s transformed the brand from a small, near-luxury marque to a technological innovator; the original, all-aluminum A8 showed that it could compete with BMW and Mercedes-Benz on equal footing; the TT showed the world it…

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How Audi's New Concept Will Lead a Design Revolution: Interview

How Audi's New Concept Will Lead a Design Revolution: Interview

Unveiled just days before the 2025 IAA Mobility Show in Munich, the Audi Concept C quickly captured global attention—not just for its looks, but for the bold vision it signals. As a prototype set to enter production in 2027, the Concept C offers a clear preview of Audi’s future design…

Audi’s Concept C gives us the best look yet at new TT and yes, it’s going to be electric

Audi’s Concept C gives us the best look yet at new TT and yes, it’s going to be electric

Future Audi TT cars could be ditch the ICE and go all-electric. And do so with style.

Could The Audi TT Return As An Electric Sports Car?

Could The Audi TT Return As An Electric Sports Car?

Audi created one of its most iconic shapes in recent decades when it launched the TT sports car in 1998. The model went through three generations until it was discontinued in 2023, and a total of 662,762 were sold, an impressive number for a small two-door front-wheel-drive sports car. Now…

Audi Is Already Considering a New TT Coupe

Audi Is Already Considering a New TT Coupe

With the death of the TT in 2023 and the R8 in 2024, Audi has been without a sports car for the first time in decades. In fact, the German automaker doesn't sell a two-door car at all. That may soon change. Earlier this month, we heard that the R8…

Audi's New Design Boss Comes From Land Rover

Audi's New Design Boss Comes From Land Rover

Massimo Frascella says future Audi models will be "free from superfluous ornaments."

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