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Motor1
Motor1
Business
Adrian Padeanu

Audi Design Chief Blasts Screen Obsession: 'Technology For The Sake Of Technology'

Audi Massimo Frascella China Volkswagen Mercedes

The Breakdown:

  • The company's Chief Creative Officer is against the screen-heavy dashboard trend.
  • Massimo Frascella prefers a mix of analog and digital controls.
  • Future models will avoid screen overload.
  • Audi pledges a return to form in terms of interior quality.
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