It's been a time of significant change for Audi. Following head of design, Marc Lichte, departing to elsewhere within Volkswagen Group after a decade as lead, ex-Jaguar-Land-Rover design boss, Massimo Frascella, took the helm in 2024.
It's not taken long to witness some of the fruits of this new team's setup, with the Audi Concept C, first revealed in September, finally brought over to the UK, where I got to see it unveiled in London. While it's technically road capable, this was a strictly static design reveal.
