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The Latest Breaking News from Mahindra

Formula E team used AI influencer in attempt to promote diversity—she lasted two days following backlash

Fans slammed Mahindra's Formula E racing team for opting for female AI influencer 'Ava' instead of a real life woman.

Fortune

De Vries: Troubled Formula E pre-season testing not "an excuse"

The Dutchman will race in the all-electric championship for the first time since 2022 after his brief tenure in Formula 1 last season with AlphaTauri.

Autosport

The thinking behind Mahindra’s "failed" AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on…

Autosport

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Formula E team ditches AI social media influencer ‘Ava’ after backlash

Mahindra Racing created a fake social media influencer last month but after criticism from fans, the team have discontinued the project

The Independent UK

The thinking behind Mahindra’s “failed” AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra Racing team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team…

Motorsport

Can Dennis and Andretti fend off the Formula E pack?

Formula E embarked on a new era just over a year ago, with the fresh, more powerful Gen3 machines offering teams the opportunity to reset the hierarchy and establish a revised pecking order in the championship.

Autosport

Mahindra Formula E team kills off AI influencer after social media backlash

Mahindra announced on Tuesday it had launched an AI-generated influencer named Ava, which was designed to "showcase the team's journey in the ABB FIA Formula E World Championship, and towards a more sustainable future for our planet", the team explained in a press release.

Autosport

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Mahindra kills off AI influencer after social media backlash

Motorsport

Mahindra Kabira Festival 2023 captures syncretic nature of music

Mahindra Kabira Festival in Varanasi, organised by Teamwork Art is in its seventh edition and had classical, folk, fusion and rock music at the fore

The Hindu

The reunited Formula E partnership that could finally flourish

The opening round of the 2023-24 Formula E campaign only gets underway next week in Mexico City and already the season has produced its first ‘winner’ – sort of.

Autosport

Here's What A Zero Star Crash Test Looks Like

The MG 5 and Mahindra Scorpio offer poor protection in the event of an accident, according to ANCAP.

Motor1

Maini wants to be "race-ready" for Mahindra Formula E call-up

Maini was announced as Mahindra’s reserve driver for the 2024 season earlier this month, with countryman Jehan Daruvala - who previously held the role - leaving the team after a single year to race for the rival Maserati MSG squad.

Motorsport

Tesla's $2 Billion Investment In India Hinges On Import Tax Cuts For EVs: Report

According to Economic Times, Tesla is willing to invest up to $2 billion to build a factory in India, but the decision depends on the import duties for EVs.

InsideEVs

New all-electric Formula G series to begin in 2024 with radical format

Headed by former Mahindra Formula E team principal Dilbagh Gill and former Formula 1 driver Nick Heidfeld, who also raced for Mahindra under Gill, Formula G will race on the support bill of existing combustion-based and electric series around the world, offering a space for both junior drivers and professional…

Autosport

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Autosport

Five things we learned from Formula E pre-season testing

Less than three months separated the season finale in London from the start of Formula E pre-season testing in Valencia last week and the beginning of a new campaign.

Autosport

FIA reveals further details on Formula E Valencia battery fire

The incident occurred on Tuesday afternoon in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering) at the Circuit Ricardo Tormo in Spain.

Motorsport

Evans tops Formula E Valencia testing as action resumes after fire

The Jaguar driver topped the timesheets at the end of the four-and-a-half-hour session with a 1m24.791s, leaving him just 0.023s clear of Porsche's Antonio Felix da Costa.

Autosport

Evans tops Formula E Valencia testing as action resumes

The Jaguar driver topped the timesheets at the end of the four-and-a-half-hour session with a 1m24.791s, leaving him just 0.023s clear of Porsche’s Antonio Felix da Costa.

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Autosport

Mahindra to be "compensated" for lost track time in Formula E testing

Three days of running at the Circuit Ricardo Tormo in Spain have been curtailed since Tuesday afternoon when a battery exploded in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering).

Autosport

Battery fire prevents de Vries Formula E pre-season running as Mahindra limited to one car

Track action at the Circuit Ricardo Tormo in Spain has been curtailed since Tuesday afternoon when a battery exploded in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering).

Motorsport

Battery fire prevents de Vries Formula E pre-season running with Mahindra

Autosport

The key strength that convinced di Grassi to join Formula E's 2023 tailender

“What I’m really looking forward to is fighting for the championship after season 10. This is where I want to get back to and although nothing is 100% certain, I am very certain that Abt will make the best decision.”

Autosport

Why Rowland believes his Nissan Formula E homecoming promises so much

“I’m 110% confident – I couldn’t be more confident in something to be honest. I’m not saying that means we’re going to go out already in season 10 and blow everybody’s doors off but I’m confident in the project, the plans, what the future holds and that it’s going to…

Motorsport

Di Grassi returns to Abt in Formula E in 2024, partnering Muller

The Brazilian is one of the most successful drivers in the all-electric championship’s history, having been a stalwart of the series since its inception in 2014.

Autosport

Lucas di Grassi returns to Abt in Formula E, partnering Nico Muller

The Brazilian is one of the most successful drivers in the all-electric championship’s history, having been a stalwart of the series since its inception in 2014.

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