The Latest Breaking News from Augmented reality

Just throw a couple billion more into the MR pit.

Pre-orders are open for the Shoei GT-Air Smart helmet, which uses augmented reality technology from EyeLights to make phone mounts a thing of the past.

On Wednesday, Meta Platforms, Inc. (NASDAQ:META) CEO Mark Zuckerberg addressed investor concerns about the profitability of the company's growing wearables business during the third-quarter earnings, saying Meta's investment in smart glasses and augmented reality devices could eventually turn into "an extremely profitable business."

Modern technologies are transforming the landscape of online entertainment faster than ever before. As digital platforms evolve, the convergence of augmented reality (AR) and virtual reality (VR) is redefining how users engage with content.

Apple’s future augmented reality glasses could feature adaptable lenses that aid your vision by changing their shape in real-time

Vuzix Corporation (NASDAQ:VUZI) said it has partnered with BUNDLAR, a no-code augmented reality content management system, to accelerate the adoption of extended reality (XR) across enterprise and government markets.

The Unistellar Envision smart binoculars work day and night, with the help of augmented reality to make exploration easier and smarter.

Meta Ray-Ban Display have screen on inside of lens that can translate conversations, display information on landmarks and give directions

Meta Platforms' (NASDAQ:META) upcoming Hypernova AI-powered smart glasses are being positioned as a bold step toward augmented reality adoption, but TF International Securities analyst Ming-Chi Kuo says the device will likely be an "experimental product" with limited market share.