Using a smartphone in the grocery store usually involves checking a digital list or scanning a digital coupon. Retailers are now pushing boundaries by introducing immersive technologies right into the physical aisles. Shoppers are holding their phone cameras up to discover hidden promotions floating over the shelves. The gamification of retail is taking a futuristic turn this spring to capture consumer attention. Let us examine how augmented reality apps are driving impulse grocery purchases and influencing your weekly budget.
