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The Latest Breaking News from Mahindra

Will A New BSA Motorcycles Factory Be Built In England In 2024?

Ever since Mahindra & Mahindra subsidiary Classic Legends purchased BSA in the late 2010s, it's been talking about a UK base. Now it says it's a go in 2024.

RideApart

Mahindra Percussion Fest to be held in Bangalore in March

The second edition of the Mahindra Percussion Festival will be at the Prestige Srihari Khoday Centre for Performing Arts, Bengaluru.

The Hindu

Embraer teams up with Mahindra to bid for IAF’s medium transport aircraft deal

Embraer and Mahindra sign MoU to jointly bid for Indian Air Force's Medium Transport Aircraft tender.

The Hindu

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Di Grassi "100%" trusts Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting, it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

Motorsport

Di Grassi trusts "100%" Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

Autosport

Sustainability, AI and a lost race: How Formula E must turn questions into progressions in Season 10

With the race in India off the calendar it’s no longer a biggest-ever year for the championship - so can FE convince of its continued growth and ability to progress?

The Independent UK

Formula E team used AI influencer in attempt to promote diversity—she lasted two days following backlash

Fans slammed Mahindra's Formula E racing team for opting for female AI influencer 'Ava' instead of a real life woman.

Fortune

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De Vries: Troubled Formula E pre-season testing not "an excuse"

The Dutchman will race in the all-electric championship for the first time since 2022 after his brief tenure in Formula 1 last season with AlphaTauri.

Autosport

The thinking behind Mahindra’s "failed" AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on…

Autosport

Formula E team ditches AI social media influencer ‘Ava’ after backlash

Mahindra Racing created a fake social media influencer last month but after criticism from fans, the team have discontinued the project

The Independent UK

The thinking behind Mahindra’s “failed” AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra Racing team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team…

Motorsport

Can Dennis and Andretti fend off the Formula E pack?

Formula E embarked on a new era just over a year ago, with the fresh, more powerful Gen3 machines offering teams the opportunity to reset the hierarchy and establish a revised pecking order in the championship.

Autosport

Mahindra Formula E team kills off AI influencer after social media backlash

Mahindra announced on Tuesday it had launched an AI-generated influencer named Ava, which was designed to "showcase the team's journey in the ABB FIA Formula E World Championship, and towards a more sustainable future for our planet", the team explained in a press release.

Autosport

Mahindra kills off AI influencer after social media backlash

Motorsport

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The Hindu

Mahindra Kabira Festival 2023 captures syncretic nature of music

Mahindra Kabira Festival in Varanasi, organised by Teamwork Art is in its seventh edition and had classical, folk, fusion and rock music at the fore

Autosport

The reunited Formula E partnership that could finally flourish

The opening round of the 2023-24 Formula E campaign only gets underway next week in Mexico City and already the season has produced its first ‘winner’ – sort of.

Motor1

Here's What A Zero Star Crash Test Looks Like

The MG 5 and Mahindra Scorpio offer poor protection in the event of an accident, according to ANCAP.

Motorsport

Maini wants to be "race-ready" for Mahindra Formula E call-up

Maini was announced as Mahindra’s reserve driver for the 2024 season earlier this month, with countryman Jehan Daruvala - who previously held the role - leaving the team after a single year to race for the rival Maserati MSG squad.

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InsideEVs

Tesla's $2 Billion Investment In India Hinges On Import Tax Cuts For EVs: Report

According to Economic Times, Tesla is willing to invest up to $2 billion to build a factory in India, but the decision depends on the import duties for EVs.

Autosport

New all-electric Formula G series to begin in 2024 with radical format

Headed by former Mahindra Formula E team principal Dilbagh Gill and former Formula 1 driver Nick Heidfeld, who also raced for Mahindra under Gill, Formula G will race on the support bill of existing combustion-based and electric series around the world, offering a space for both junior drivers and professional…

Autosport

Five things we learned from Formula E pre-season testing

Less than three months separated the season finale in London from the start of Formula E pre-season testing in Valencia last week and the beginning of a new campaign.

Autosport

FIA reveals further details on Formula E Valencia battery fire

The incident occurred on Tuesday afternoon in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering) at the Circuit Ricardo Tormo in Spain.

Motorsport

Evans tops Formula E Valencia testing as action resumes after fire

The Jaguar driver topped the timesheets at the end of the four-and-a-half-hour session with a 1m24.791s, leaving him just 0.023s clear of Porsche's Antonio Felix da Costa.

Autosport

Evans tops Formula E Valencia testing as action resumes

The Jaguar driver topped the timesheets at the end of the four-and-a-half-hour session with a 1m24.791s, leaving him just 0.023s clear of Porsche’s Antonio Felix da Costa.

Autosport

Mahindra to be "compensated" for lost track time in Formula E testing

Three days of running at the Circuit Ricardo Tormo in Spain have been curtailed since Tuesday afternoon when a battery exploded in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering).

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