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The Latest Breaking News from Loaded

Loaded: one of the biggest lads’ mags returns – these are the challenges it will face

Tell the lads. After a nine-year hiatus, Loaded magazine is back. Actually, don’t tell the lads, tell their dads. According to executive director Danni Levy the relaunch is to target the original buyers, only now they’re “living happily at home with their wife and kids”.

The Conversation

OPINION - Loaded's relaunch is missing a trick — but not in the way you think

Talk about a missed opportunity. On Monday it was reported that Loaded, the laddiest of the lads mags, has relaunched. Appetite appears middling — Loaded made its original announcement on Instagram a couple of weeks ago, only barely anyone noticed — but this month it turns 30, and so it…

Evening Standard

Loaded magazine: the saddest relaunch in history – or a ‘safe space’ for middle-aged men?

The original magazine helped define an era. Now it’s back, for men in their 40s and 50s who can’t let go of largin’ it

The Guardian - UK

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Return of lads mag Loaded mocked as ‘inspiring mid-life crisis’ across UK

Loaded magazine returning after nine-year hiatus

The Independent UK

Loaded in Paradise season 2: where to watch, winners, episode guide, cast, trailer and everything we know

Loaded in Paradise season 2 sees five new pairs take on the ultimate game of chase.

WhatToWatch

Sex, drink, football: the legacy of lads’ mags – by the women who (mostly) loved working for them

It’s 30 years since the first issue of Loaded and there is talk of a relaunch. While women who worked there loved its edgy chaos they then saw its copycats flounder in misogyny

The Guardian - UK

Kate Spicer: Did ladette culture make us complicit in the objectification of women?

As the conversation around Russell Brand has broadened into a frank critique of the ‘nasty Noughties’, Kate Spicer examines the role of the ladettes

Evening Standard

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‘I founded Loaded — Nuts and Zoo were launched by cynical people attempting to slice off more market share’

A new BBC documentary about Loaded magazine looks back on 1990’s and 2000’s lad culture — and how magazines spawned it. The title’s original editor James Brown says not all men’s publications were bad

Evening Standard

The nasty noughties: Russell Brand and the era of sadistic tabloid misogyny

At the turn of the century, the tabloid press was untouchable – and women in the public eye faced ceaseless persecution. We are still grappling with the fallout today

The Guardian - UK

James Brown: 'How I went from Madchester to starting Britain's most notorious mag - and rehab'

The founder of Loaded magazine, James Brown, says the city played an important part in a cultural moment

Manchester Evening News

Loaded founder James Brown on lads’ mags, lairiness and living to tell the tale: ‘We flew so close to the sun our trainers melted’

The magazine he created became synonymous with bad behaviour in the 90s. Is the enfant terrible of British media now a reformed character?

The Guardian - UK

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