‘I founded Loaded — Nuts and Zoo were launched by cynical people attempting to slice off more market share’

Lads’ magazines from the Noughties -

This article was originally published in September 2023

In 1992 my former NME boss asked me if I’d like to create my own magazine. “Yes, of course. Music, football, comedy, clubs, drinking, travel, film. Up and coming stars like Eric Cantona and Prince Naseem Hamed, comedians like Vic and Bob, heavy drinking legends like Hurricane Higgins and Peter O’Toole. Arena edited by Hunter Thompson. I want to create ‘Generational Tension.’” I was 26 and there was no magazine that reflected my life, so I set about creating one.