For a time in the 1990s, a cocky upstart in the publishing world called Loaded magazine seemed to capture the mood of the nation, particularly hedonistic young men who wanted to drink lots and read about football and pop culture.
It's the story of a moment that has been told and retold many times. But not many know the path plotted by its young founder, a high-school drop-out turned music fanzine writer from Leeds, was inspired by his time spent in Manchester in the 1980s, a decade-long ecstasy-fuelled party otherwise known as Madchester.
James Brown saw first hand the soaring ambition in the city's music scene, and lent heavily on it when he eventually founded Loaded in 1994, after a period as features editor at NME. Then he ended up in rehab.
