Tell the lads. After a nine-year hiatus, Loaded magazine is back. Actually, don’t tell the lads, tell their dads. According to executive director Danni Levy the relaunch is to target the original buyers, only now they’re “living happily at home with their wife and kids”.
The magazine brand that blew apart political correctness in the 1990s and 2000s claims that it will “flip the middle finger to modern ideas about men” in a new, digital-only format branded as Loadedworld. Actress and model Liz Hurley is featured on the cover of the relaunch, just as she was for the first-ever issue back in 1997.
