The Latest Breaking News from Danni Levy

Loaded: one of the biggest lads’ mags returns – these are the challenges it will face

Tell the lads. After a nine-year hiatus, Loaded magazine is back. Actually, don’t tell the lads, tell their dads. According to executive director Danni Levy the relaunch is to target the original buyers, only now they’re “living happily at home with their wife and kids”.

The Conversation · Jun 24, 2024

OPINION - Loaded's relaunch is missing a trick — but not in the way you think

Talk about a missed opportunity. On Monday it was reported that Loaded, the laddiest of the lads mags, has relaunched. Appetite appears middling — Loaded made its original announcement on Instagram a couple of weeks ago, only barely anyone noticed — but this month it turns 30, and so it…

Evening Standard · May 30, 2024

Loaded magazine: the saddest relaunch in history – or a ‘safe space’ for middle-aged men?

The original magazine helped define an era. Now it’s back, for men in their 40s and 50s who can’t let go of largin’ it

The Guardian - UK · May 28, 2024