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The Latest Breaking News from Fujifilm

Sirui Aurora 85mm f/1.4 review: a portrait lens that’s pretty as a picture in its own right

The Sirui Aurora 85mm f/1.4 is a beautiful looking lens that’s immaculately finished and appears to be very good value at the price

Digital Camera World · Aug 17

Fujifilm Fujikina is coming to the US, turning NYC into “a living gallery space,” along with photo walks, workshops, and talks

Fujifilm's Fujikina photo festival is returning to the US for the second time with an October 2026 event in New York's Lower East Side

Digital Camera World · Aug 17

I’m a camera expert. I hate to be the one to say this, but camera prices are probably about to get worse

There's a startling similarity across major camera brands' financial reports right now: The rising cost of memory thanks to AI

Digital Camera World · Aug 16

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Wait… Nikon’s rumored 'ZR-style' stills camera could have a viewfinder after all?

It certainly makes sense to me that a stills-focused Nikon ZR-style camera would have a viewfinder

Digital Camera World · Aug 14

Is this the lens that Fujifilm and Hasselblad shooters have been waiting for? This 30mm f/2.4 is wider and faster than other medium format primes –and it's only US$499

Meet the Pittura –a wide-angle, wide-aperture 30mm f/2.4 lens like nothing else available for Fujifilm GFX and Hasselblad cameras

Digital Camera World · Aug 14

Compact camera wins third major industry award for "extreme standard" – it's one of a kind and earns 'Best of the Best'

The world's highest-resolution compact camera continues its award-winning run, earning a prestigious Red Dot 'Best of the Best' award for its radical design

Digital Camera World · Aug 13

I photographed the Northern Lights and a Perseid meteor in the same frame – and I used one of the cheapest lenses in my bag

I was out photographing the Northern Lights when I managed to capture a second night sky phenomenon in the same frame: The Perseids

Digital Camera World · Aug 12

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The analog photography trend is about photography without “tracking likes and comments” –Instant film is trending, but Gen Z isn’t entirely to blame, Fujifilm says

I chatted with a Fujifilm executive on the rising analog trend -- and where Instax fits into the picture

Digital Camera World · Aug 12

This 14-year-old Fujifilm lens is one of the trendiest primes in Japan right now. The second-place lens? It’s an even older Canon DSLR optic

How old is too old for digital camera lenses? Four of the top ten used lenses in Japan right now are more than a decade old

Digital Camera World · Aug 12

Fujifilm’s real-life “color hunt” sells out in 2 days – but maybe it can inspire you to organize your own photographic quest

Fujifilm announced a real-life color hunt – just like the social media trend – in search of Australia's most-photographed hues

Digital Camera World · Aug 10

"The Leica SL is not the most expensive camera on the market any more. Canon, Nikon and Sony all have cameras that cost as much or more than a Leica"

"The megapixel race has ended" declares Leica's Andrea Pacella, discussing the next medium format camera, the controversial M EV1 and the vital importance of manufacturer alliances

Digital Camera World · Aug 9

Tamron is planning 10+ new lenses for 2026 and is expanding its multi-mount strategy… just as Sony proposes buying the company

Tamron's photography business is shrinking but its own-brand lens sales are growing, pushing further into Canon RF and other mounts

Digital Camera World · Aug 7

Fujifilm is breaking records – but the memory crisis is hitting so hard, even Instax is affected. Is a price change coming?

Fujifilm's latest financials broke revenue records, but the imaging giant is expecting memory costs to more than double from earlier estimates

Digital Camera World · Aug 6

Halfway through 2026, the latest numbers from Japan show camera sales starting to slow in every category except these two

The latest CIPA data from Japan shows both mirrorless and DSLRs declining in the first half of 2026

Digital Camera World · Aug 5

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Digital Camera World · Aug 5

This 130g budget camera lens just got better at autofocus

Faster autofocus and a fix for a continuous autofocus issue during video recording come to the SG-image AF 25mm f/1.8 Micro Four Thirds

Digital Camera World · Aug 4

Sony finally breaks its silence on which third-party lenses work best with E-Mount – and dishes on the potential purchase of Tamron

Sony Japan has finally shared an official list of the third-party lens makers with access to key Sony data – and spoken about the potential purchase of Tamron

Digital Camera World · Aug 1

I thought Fujifilm made a mistake – but after spending weeks with its latest compact camera, I added one to my wish list

I spent a few weeks with the Fujifilm X Half and, despite my original reservations, I didn't want to send it back

Digital Camera World · Jul 31

“The X-T5 has not been discontinued,” says Fujifilm, as anticipation for next-gen cameras fuels rumors

Fujifilm has debunked rumors about the discontinuation of the X-T5, as fans eagerly await the brand's next generation of mirrorless cameras

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Pedestrian.tv · Jul 30

6 Pocket-Sized Digicams Worth Packing For Your Next Summer Holiday

Whether you want an ultra-cheap digicam for summer or an actual pro-grade camera that fits in your handbag, here are best point-and-shoots.

Digital Camera World · Jul 29

Who couldn’t find a use for the Fujifilm X-M5? It’s a miniature mirrorless marvel

The Fujifilm X-M5 is so cute, you’d be mistaken for thinking it's a toy, when under the hood it’s an absolute BEAST

Digital Camera World · Jul 29

Sony makes 4 million image sensors a day at this plant in Japan. Production is still halted three days after an earthquake

Sony has confirmed that production has been halted after an earthquake near the company's largest image sensor hub

Digital Camera World · Jul 29

“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started

Fujifilm says the disposable film trend isn't a short-term fad. I connected with a Fujifilm rep to talk about the disposable camera trend

Tom’s Guide · Jul 29

My 13-year-old Nikon DSLR has been battered, bruised, beaten and survived it all — it’s what made me fall in love with photography

I've owned the Nikon D5100 since 2013, and it's the camera that made me the photographer I am today. This is a love letter to the camera that started it all.

Digital Camera World · Jul 29

Meike’s first autofocus lens for Fujifilm GFX cameras is proving so popular that more could be coming

GFX photographers asked for more autofocus lenses – and Meike may be listening

Digital Camera World · Jul 28

Japan’s 7.1-magnitude earthquake hit a key region for camera sensor manufacturing as Sony, Fujifilm plants evacuate

An earthquake in Japan has caused several image sensor manufacturing centers to evacuate, including Sony, Fujifilm, and TSMC

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