From the compact camera trend to disposable film cameras, much of the recent fads in the photography industry have been driven by younger generations such as Gen Z. But while Fujifilm sees a clear Gen Z influence on the rise in disposable film, instant film has a more diverse range of ages driving the analog trend.
I recently chatted with Ashley Reeder Morgan, the vice president of marketing and consumer products for Fujifilm North America, about the rise in popularity for disposable cameras and the QuickSnap line. But inevitably, it’s hard to talk about Fujifilm's disposable film cameras without acknowledging another highly popular lineup: Instax.
