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Digital Camera World
Digital Camera World
Hillary K. Grigonis

“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started

Fujifilm United States
A person takes a selfie in the mirror with a Fujifilm Quicksnap disposable film camera.

The rise of digital photography and the smartphone nearly decimated the disposable camera, the analog camera loved for its mix of affordability and simplicity. But then sometime around 2019, Fujifilm, the popular camera brand behind the disposable QuickSnap line, noticed something unusual: Disposable camera sales were suddenly skyrocketing.

But, seven years later, the disposable camera trend is proving to be far from a short-lived fad. I connected with Ashley Reeder Morgan, the Vice President of Marketing and Consumer Products for Fujifilm North America to chat film.

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