As a tech journalist, I’ve been immersed in the camera industry for more than a decade – and I’ve watched camera prices steadily climb over the last several years. But evidence coming from the biggest camera brands suggests that camera prices are probably only going to get worse – and the reason why breaks my heart: artificial intelligence.
Generative AI needs power-hungry data centers in order to store all the training data. The technology has created a steep rise in demand for all forms of digital storage. Photographers have already seen the effects of this through the steep price jump on memory cards.
