The Latest Breaking News from Ford of Europe

Why Ford's WRC comeback was a “fairly easy decision”

The American marque will make a full factory return to the WRC, having had a half-factory status with M-Sport over recent years

Motorsport · Oct 1

The reasons behind Ford's impending WRC factory return

The American marque will make a full factory return to the WRC, having had a half-factory status with M-Sport over recent years

Autosport · Oct 1

Don't Worry: Ford Won't Sell 'Toasters On Wheels' In Europe

Five new models are launching on the continent this decade, including a Euro-specific Bronco.

Motor1 · May 21

BMW and Toyota Were Right: Going All in on EVs Was a Mistake

At the beginning of the decade, car companies rushed to set expiration dates for combustion engines. It's as if there was a race to see who could go all-in on EVs first, with companies like Volvo and Bentley pledging to abandon gas cars by 2030. Others, like Ford of Europe,…

Motor1 · Oct 8, 2025

Ford Will Launch New Cars in Europe to Combat Dwindling Sales

Ford of Europe is currently a shadow of its former glory after the Blue Oval’s Grim Reaper killed so many cars in recent times. In just a few years, we’ve had to say goodbye to the Ka, Mondeo, Fiesta, S-Max, and Galaxy. Additionally, the Focus will bite the dust later…

Motor1 · Jul 17, 2025

Volkswagen Could Give Ford More Reskinned Cars

Ford of Europe is not doing well. Last year, the Blue Oval moved 426,307 cars in the 27 countries that make up the European Union, plus the United Kingdom, Iceland, Liechtenstein, Norway, and Switzerland. That’s 87,174 fewer vehicles than the year before, causing the brand’s market share to drop to…

Motor1 · May 1, 2025

RIP: Ford Focus Production Ends in November

One by one, Ford of Europe's iconic nameplates are dying. The final Mondeo (aka Fusion in the US) was built in April 2022, followed by the last Fiesta in July 2023. Later this year, the Focus will also be retired. In an e-mail to Motor1, the company's European Communications Manager, Finn…

Motor1 · Mar 6, 2025

Ford's European Sales Cratered in 2024

Gone are the days when Ford was a force to be reckoned with in Europe. The sales results for 2024 show how drastic decisions to cut models have seriously impacted demand. The European Automobile Manufacturers' Association (ACEA) has published sales data for the previous 12 months, and the numbers are…

Motor1 · Jan 21, 2025

Ford Puma Gen-E Electric: This Is It

After killing gas cars left and right, Ford of Europe is pinning its hopes on EVs to remain competitive. However, it has already backtracked from its plan to go completely electric by 2030. In addition, the new Explorer and Capri are facing production cuts because of poor demand. Even so,…

Motor1 · Dec 3, 2024

Ford to Lay Off 4,000 People In Europe

Ford of Europe was a success not that long ago, building great cars customers loved in huge numbers. Then it decided to end production of a number of those cars, notably the Mondeo and Fiesta to focus on to crossovers and EVs. It's a bet that hasn't paid off. Ford…

Motor1 · Nov 20, 2024