Ford CEO Jim Farley famously said in 2024 that the company he’s running is “getting out of the boring-car business and into the iconic-vehicle business.” Since then, we’ve had to bid farewell to the Focus, which joined the Fiesta and Mondeo in the Blue Oval’s graveyard. But as much as it pains me to see the sad state of Ford’s lineup in Europe, I am moderately excited about what lies ahead.
Five new models are coming to the continent by late 2029, described as “rally-bred vehicles tailored to Europe.” A region-specific Bronco variant is set to enter production in 2028 at the Valencia plant in Spain, featuring a multi-energy setup. In other words, expect a mix of combustion engines and electric drivetrains.
