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Business
Adrian Padeanu

Ford's European Sales Cratered in 2024

Ford European Union Ford of Europe Europe ACEA Jim Farley EFTA VW Group

Gone are the days when Ford was a force to be reckoned with in Europe. The sales results for 2024 show how drastic decisions to cut models have seriously impacted demand. The European Automobile Manufacturers' Association (ACEA) has published sales data for the previous 12 months, and the numbers are terrible for the Blue Oval. Demand dropped by a whopping 17 percent compared to the previous year.

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