The Latest Breaking News from CheezIt

Kon Knueppel’s Immediate Rise Into One of the NBA’s Best Shooters Was No Accident

Charlotte Hornets star rookie Kon Knueppel has already made his claim as one of the NBA’s premier shooters.

Sports Illustrated · Mar 26

4 reasons why experiential design matters

People don’t just want to see your brand anymore. They want to live it

Creative Bloq · Jun 24, 2025

‘Love Island USA’ star Kordell Beckham achieves his ‘long-term goal’ of having a Cheez-It sponsorship

‘Long-term goals,’ the reality TV star teased

The Independent UK · Aug 20, 2024

See inside the Cheez-It-themed hotel rooms where football players with NIL deals are staying

There is so much happening in these Cheez-It hotel rooms.

USA Today Sports Media Group · Dec 28, 2022

College Football’s Bowl System Eyeing Sweeping Overhaul

Serious change could be on the horizon as bowls work to evolve in the current climate of college football and an expanding playoff system.

Sports Illustrated · Dec 28, 2022

Bowl organizers, sponsors still trying to figure out the impact of NIL

It’s been nearly 18 months since the introduction of name, image and likeness legislation and many in the college landscape still are learning how to traverse the challenges of allowing athletes moneymaking opportunities. That includes bowl officials and their sponsors, who are trying to figure out how to best utilize…

Orlando Sentinel · Dec 9, 2022

Why every player and fan should want to be in the Cheez-It Bowl

Some players and fans will get to be the big cheese at the Cheez-It Bowl

USA Today Sports Media Group · Dec 1, 2022

Cheez-It partners with Pandora to ‘sonically age’ its cheese crackers

"Cheez-It x Pandora Aged by Audio" crackers have been marinated in the sounds of hip-hop.

Input · May 18, 2022