It’s been nearly 18 months since the introduction of name, image and likeness legislation and many in the college landscape still are learning how to traverse the challenges of allowing athletes moneymaking opportunities. That includes bowl officials and their sponsors, who are trying to figure out how to best utilize NIL to their advantage.
Cheez-It, the title sponsor of the Cheez-It Bowl and Cheez-It Citrus Bowl in Orlando, is stepping into the NIL fray by offering an exclusive opportunity for four football players attending this year’s bowl to stay in unique snack-food-themed hotel rooms the night before both games.
Florida State takes on Oklahoma in the Cheez-It Bowl (Dec. 29) and LSU faces Purdue in the Citrus Bowl (Jan. 2).
