What if we told you that the one thing holding your cheese plates back from achieving a sublime state of taste was a lack of hip-hop? That’s what sound arts students found and published in a Swiss study from the Bern University of the Arts (HKB), Käsehaus K3 (a Swiss cheese shop), and food technologists from the Zurich University of Applied Sciences (ZHAW).
In an attempt to take advantage of the food-science experiment, Cheez-It has partnered with Pandora to release a limited-edition run of cheese crackers that have been aged over the course of six and a half months while playing a curated selection of hip-hop. The brand notes that this process was carried out “in a secure location” — which makes the whole thing sound a lot like a governmental weapons-testing project.
