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Sports Illustrated
Sports Illustrated
Sport
Ross Dellenger

College Football’s Bowl System Eyeing Sweeping Overhaul

ATLANTA – Throughout the Westin hotel, images and logos of the Georgia Bulldogs and Ohio State Buckeyes are sprinkled across ballrooms, convention space and lobbies. The trademark red ‘G’ is emblazoned on giant signage, Scarlet and Gray is peppered along the walls, and the branding of the event in which they are competing—the College Football Playoff—is plastered alongside.

There’s something else, too: A giant peach garnished with the letters “Chick-fil-A Peach Bowl.”

Sometimes, the latter is forgotten.

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