In late 2019, when the pandemic slowly began wreaking havoc in all sectors of life, the food industry was hit hard as many restaurants struggled to stay afloat. Many had to temporarily shut down their services. Others weren't so lucky and had to shut down operations completely.
As dreary as it all was, several restaurant and fast food chains used the opportunity to revamp their marketing techniques. That includes creative social media posts — namely on TikTok, where several businesses, like Wingstop, SONIC and KFC, meshed Gen-Z humor with food advertising. That also includes new menu offerings. And, better yet, nostalgic menu offerings, such as McDonald's limited-time adult Happy Meals.
