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The Latest Breaking News from Bud Light

‘They’re caving to bullies’: queer influencers in the US say brands have gone quiet

This Pride month, influencers say they have seen fewer companies seeking partnerships amid boycotts and an assault on LGBTQ+ rights

The Guardian - US

As the US becomes more divided, companies find they can’t appeal to everyone

Younger people believe companies have social responsibilities, while conservatives say they should stay out of politics – and the fight won’t end soon

The Guardian - US

Anthony Bass defends anti-LGBTQ+ social media post as he responds to backlash

Toronto Blue Jays pitcher Anthony Bass has defended an anti-LGBTQ+ post he shared on social media which described merchandise sales as 'evil' and 'demonic', insisting it was not hateful

Daily Mirror

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Brands that get caught up in the culture wars don’t know themselves–or their customers

What insights did other CEOs gain from the prolonged Bud Light uproar? Apparently, not much.

Fortune

Pride becomes a minefield for big companies, but many continue their support

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise

The Independent UK

Fox asks if Chick-fil-A has "gone woke"

"Until they start selling tuck swimsuits, I’m not going to be boycotting Chick-fil-A," said Fox's Kayleigh McEnany

Salon

Companies ignore Target and Bud Light backlash and carry on with 2023 Pride celebrations

Corporate America's commitment to LGBTQ+ causes, messages and products has made companies the target of cultural warriors on both ends of the spectrum.

Axios

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Conservatives are bullying pro-LGBTQ+ companies, just in time for Pride Month

We’ve already seen a wave of hate campaigns against brands who support LGBTQ+ people in even the smallest of ways

The Guardian - US

America’s national beer could soon be Mexican as Memorial Day weekend sales drop plunges Bud Light further into crisis

As beer drinkers walk by fully stacked shelves of Bud Light, more and more Americans are reaching for Modelo Especial following controversy over a transgender influencer.

Fortune

LGBTQ+ activists call for new strategies to promote equality after Target backlash

Activists in the LGBTQ+ community are calling for new ways to mobilize against threats to their long fight for equality

The Independent UK

Profiting From the Bud Light Brouhaha

As the great Warren Buffet was once quoted as saying "Be fearful when others are greedy, and greedy when others are fearful". With all the chaos surrounding the recent Bud Light marketing debacle, there may be reason to be greedy on shares of AB InBev.

Barchart

Rightwing group takes aim at Target for offering Pride-themed merchandise

The retailer removed some apparel the CPAC group called ‘demonic paraphernalia’ amid death threats to designer

The Guardian - US

Trans artist gets death threats as Target pulls LGBTQ+ collection

London designer Eric Carnell was branded an ‘outspoken satanist’ by Fox News

Evening Standard

Target becomes latest company to suffer backlash for LGBTQ+ support, pulls some Pride month clothing

Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers

The Independent UK

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The Independent UK

Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model

The Adidas collection for Pride 2023 has critics claiming the ‘woke’ brand is ‘erasing women’

The Independent UK

Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model

The Adidas collection for Pride 2023 has critics claiming the ‘woke’ brand is ‘erasing women’

Tribune News Service

Ted Cruz announces probe into Bud Light’s partnership with trans influencer, repeatedly misgenders her

Two Republican senators have opened an investigation into the relationship between Bud Light and trans influencer Dylan Mulvaney, adding fuel to a wave of transphobic hate sparked by a short video shared on her Instagram account in early April.

The Guardian - US

Women drinking beer clothed: why are rightwingers melting down over Miller Lite?

A commercial pointing to longstanding sexism in beer ads has sparked outrage – and led to a campaign of harassment

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The Independent UK

Canadian couple allegedly assaulted after purchasing Bud Light at a liquor store

The assault took place in Ontario last weekend

Fortune

Bud Light’s parent CEO disavows controversial transgender influencer ad

The company is tripling its U.S. media spending in the summer to restore goodwill after learning the hard way it did not want its beer to be the center of social debate.

The Independent UK

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash

Conservative politicians and celebrities boycotted the brand after partnering with the trans TikTok star

The Independent UK

NOT REAL NEWS: A look at what didn't happen this week

Social media users shared a range of false claims this week

Daily Mirror

Dylan Mulvaney breaks silence to hit back at critics over Bud Light and Nike controversy

Dylan Mulvaney has shared a video message with her supporters upon her return to social media this week, in which she shared her thoughts on some of the 'noise' from critics in recent weeks

The Conversation

From Dylan Mulvaney to Madonna, there's a long history of backlash to celebrity brand endorsements

Earlier this month, influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public. The TikTok star, known for documenting their gender transition in daily videos for their 10.8 million followers, showed a commemorative beer can with their face…

The Independent UK

Bud Light fumbles, but experts say inclusive ads will stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer

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